By knowing the most expensive keywords on the internet, you may create websites and web pages based on these keywords. On these sites and pages, you can serve expensive ads and/or promote affiliate offers that reap high bounties when clicked or completed.

The challenge lies in driving traffic to these sites. One way to drive traffic is through search engine optimization, whereby you create a website that ranks highly on the search engines and receive free visitors . Or, if you already have an existing well-ranked site, you may create new pages linked from your existing pages. A second way to drive traffic is through online branding.

With regards to selling , one key is to understand correlations between keywords. By determining correlations between inexpensive and expensive keywords, you may advertise on the inexpensive keyword (via pay-per-click (PPC) advertising on search engines) to drive traffic to your internet site that serves ads based on expensive keywords. For instance, marketing on the keyword painting ($0.20 keyword), and sending visitors to your web page about the related topic home remodeling ($2.00 keyword) allows you to profit from the wide spread between the keyword prices of the two correlated keywords.

Likewise there are many opportunities to run banner and other ads through online advertising networks to drive visitors to your internet site . These ads might run on both painting and home remodeling web sites . The cost of CPM (cost per impression) selling typically does not reflect the price of the keywords. That is, a banner advertisement on a painting web site typically costs the identical as a banner ad on a home remodeling web site. This sharply contrasts the price of PPC selling on search engines which vary widely based on the keyword.

There are two other ways to profit from knowing the most expensive keywords. The first doesnt even require you to own or operate a internet site . In this method, you sell using inexpensive means (e.g., via pay-per-click branding on inexpensive keywords or CPM branding) and direct traffic to high paying affiliate offers. The second method is to set up your own search engine. There are several businesses that allow you to easily set up a search engine that serves PPC ads syndicated from Google, Overture or other PPC search engine networks. Once you create your engine, you can drive visitors directly to your PPC results, and get paid every instant someone clicks on one of the results. Likewise, on your search engines home page, you might add many links to expensive keywords, so that when someone clicks on it, the engine shows expensive ads based on those keywords.

Understanding keyword pricing is critical to the online marketing, PPC search engine and affiliate advertising businesses businesses that combine for over $25 billion a year in revenues. With a market of this size, building substantial profits, if you have the right experience, is really not that challenging.